About us

Insights Group, a business partnership between Impact Sales & Marketing and Van de Water-Raymond to offer our respective clients a new range of services.

This partnership will enable us to provide advisory services in trade, sales, distribution and marketing throughout Canada, with Van de Water-Raymond currently covering all of Eastern Canada and Impact Sales & Marketing all of the West.

As Van de Water-Raymond and Impact Sales & Marketing share the same business vision and common values, you will continue to enjoy high quality service so you can meet demanding challenges and benefit from greater marketing opportunities.

For decades, we have been guiding our clients to success in an ever-changing market. Since our priority is meeting your business objectives, we are pleased to offer you a comprehensive and competitive range of services that gives you access to cutting-edge expertise across Canada.


About Van de Water-Raymond

Van de Water-Raymond is a family-owned business, established in 1960, with an excellent reputation in sales and marketing. With employees, active mainly in Quebec, Ontario, and the Maritimes VWR meets the needs of businesses at all levels of trade in the food and pharmaceutical industries, as well as supermarkets and small retailers.

About Impact Sales & Marketing

Impact Sales & Marketing provides a full range of sales and marketing services to its grocery, drug, mass, club, convenience, and petroleum partners. It is a family business, boasting more than 30 years of experience which has become a leader in sales and marketing in the CPG industry in Western Canada. Headquartered in Calgary, Impact Sales & Marketing has offices and coverage throughout Western Canada: Alberta, British Columbia, Saskatchewan, Manitoba and NWO.